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Stand united with businesses, government, and community; by providing strategies to lead, grow and preserve our historic downtown core.

THE MAIN STREET FOUR-POINT APPROACH®

The Main Street Four-Point Approach® is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets -- from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional commercial districts.

Since its founding in 1980, Main Street has been the leader of coast-to-coast network now encompassing more than 2,000 programs and leaders who use the Main Street Approach® to rebuild the places and enterprises that create sustainable, vibrant communities. This approach has been implemented in over 1,200 cities and towns in 40 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs.

The success of the Main Street Approach® is based on its comprehensive nature. By carefully integrating four points into a practical downtown management strategy, a local Main Street program will produce fundamental changes in a community's economic base.

1) Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain long-term effort.

2) Promotion creates excitement and vibrancy downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street provides education on what's downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.

3) Design enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars downtown.

4) Economic Restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, cleverly converting unused space for new uses, and sharpening the competitiveness of Main Street's traditional merchants are examples of economic restructuring activities.

Wayfinding

In June of 2017, the City of Cle Elum and the Cle Elum Downtown Association contracted with Arnett Muldrow & Associates to develop a wayfinding master plan for the City of Cle Elum, Washington as part of an overall master plan for the community.

Overall project goals include the following:

  • promote major community destinations;
  • eliminate sign clutter that might confuse visitors to the community;
  • cultivate the City of Cle Elum as a visitor destination and generate overnight stays;
  • enhance tourism assets;
  • reinforce to the local community the quality of life assets in the City; and
  • develop an attractive, consistent signage system that reinforces Cle Elum's unique identity in the region.



  • Learn more about our wayfinding plan here.




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